Search advertising – make your ad easily searchable
Search advertising is one of the most essential additions to your online strategy. It is the best way to target your most qualified audience as search advertising allows you to reach this audience who are already looking for targeted products and services. Search Ad is one of the most powerful forms of online advertising. We target the right audience and focus on creating the ads that appear on the top of the search engine results pages. Search advertising helps in generating brand awareness, leads, and sales. We create well-crafted and targeted ads backed by an optimized post-click experience to not only increase the effectiveness of your search ads but also to reach their full potential. Our foremost aim, as your advertiser, is to expose you to your client base. We shoot for predictable, goal-busting results by creating custom and robust strategies for your business. At Megistron Media, we leverage our in-depth knowledge and digital excellence to add value to our clients.
Search engine text ads
Search engine text ads appear on the search engine results pages along with organic results. These ads are the first point of contact that a potential customer has with your site, which is why it is crucial to do them right. We believe in creating a compelling and effective search engine text ads campaign and we start so by creating well-written ad copies. A well-written and powerful message will compel the potential customer to click on your ads and take the intended action. We at Megistron Media not only create but also track, measure and manage your PPC campaigns for effective results.
Google shopping
Google Shopping is a service provided by Google. They appear either in the main search engine result pages or under the shopping tab and allows the customers to view, and compare the products. These appear as thumbnail images displaying the product's retailer and price. With Google Shopping, we strive to scale the sales and purchase of your product by creating a clear course map of advertising strategy. We use attractive images in captivating formats and optimize product titles for better chances of sales. We advertise your products by grabbing the attention of the buyers and will make them more likely to click and land on the product page.
Remarketing/retargeting
Remarketing helps a business to connect with people who have already interacted with the website in the past. Think of remarketing as a second chance to retain existing customers and past visitors through such campaigns. Through remarketing campaigns, we can help you target those visitors who have already come to your website previously. We target recent website visitors and display the ads to them as the more this audience sees your ad, the more likely they are to convert. At Megistron Media, we apply strategies as per your goals and set the right targeting budget to increase conversion rates & ROI.
Search ads platforms
Google ads
Possibly the most popular ad platform, it covers the highest volume of searches. A Google ads campaign is a must for all businesses, no matter what’s their size. We use this platform to bid on keywords that are relevant to your ads and set a budget accordingly. Our PPC specialists work on every aspect of google ads, from creating to optimizing, to achieve optimal results.
Bing ads
As the fastest growing ad platform, the Bing search engine receives millions of searches every day. Bing ads platform is a valuable place to run ads to generate leads and traffic for your business. We are Bing ads specialist and eager to help you with every aspect of ad management, from creating to optimizing.
Facebook ads
Facebook ads give businesses an opportunity to reach a specific consumer market and advertise to them. Since Facebook is a social media platform, it’s easier to create finely targeted ads to fuel your website with qualified traffic and conversions. Our specialists build the campaign and manage it on a continuous basis to maximize results.
LinkedIn ads
LinkedIn is one of the best platforms to reach business professionals. We specialize in helping businesses create effective LinkedIn ads. It offers a cost-effective way to advertise your business to the right target audience. We will help you to create, execute, manage and optimize your LinkedIn campaign and guarantee to achieve the objectives you desire most.
How working process is executed by us
Competitor analysis
In a world plagued with competition, it’s always good to keep an eye on the competitor and we believe in this practice. Our experts conduct an in-depth analysis on the quality of keywords, ad copies, location, demographics and landing pages of various competitors to collect quantitative and qualitative data to help us analyze our online strategy. This helps us in knowing what is best for our client’s campaign.
Strategy formulation
An ad campaign requires a perfect strategy to work efficiently in the long run. Strategy formulation is based on the competitor analysis as well as the client’s goal. Based on the data collected, we develop a custom strategy for your business. Our experts target specific elements, such as location & demographic, and make other similar strategies to achieve maximum traffic for the campaign.
Keyword research
Keyword research is very essential for a successful ad campaign. Our team of experts here focus on the research especially targeting the potential, trending, and relevant keywords. This is important as these keywords would trigger the ads. Through keyword research, we try to determine the intent of the audience and discover opportunities to convert them.
Attractive ad creation
An attractive Ad bring in a lot of visitors to the website, leading to a better rate of conversions. Our creative experts materialize brilliant ideas and create well-written ad copies, to make the ads look more attractive and promising to the visitors. We strive to create descriptive ad copies to exhibit information in an innovative manner that will compel the visitor to click on your ad.
Landing page setup
A landing page is vital to get better responses and conversions from the visitors. We design landing pages that are representative of your business and entice the visitors to take intended action. We consciously design a layout that is emblematic of your brand and responsive for mobile, desktop, and tablet users. We design a user-friendly and navigable interface to provide better UX, as the landing page is a determiner of quality score.
Analysis & optimization
The success of an ad campaign depends on its effective analysis and optimization. We follow up the campaigns with regular monitoring and optimization including ads groups, ad text and keywords. Regular optimization benefits your advertising budget, maximizes results and drive higher ROI. Our specialist team analyzes the performance of the campaign religiously and collect comprehensive data to optimize the ad campaign for better results.
Why its beneficial?
How are we budget friendly?
We believe in providing quality services at a reasonable cost to our clients which is why our service packages are flexible and customized depending on your budget and goals. As compared to offline marketing, you don’t have to pay a huge amount of money for getting relevant traffic. Rather, you only pay when a visitor clicks on the ad. Our service packages are designed to not burn a hole in your pocket and help you make the most of your marketing budget. We work around the set budget to deliver maximum ROI for your money.
Frequently asked questions
Looking for digital marketing services? Let’s have a quick discussion on it.
We are a Search Ads service provider. Every project and client that we work with is our priority. Tell us about your project goals, budget, and timeline, and we’ll plan our strategies around it. We will help you gain a broader online reach, and our experts are available to guide you through every stage of the online marketing process.
If you want information on our project handling techniques or are interested in learning more about us, leave us a message or drop an e-mail with your queries, and we will get back to you within a business day.