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Remarketing services – retarget potential customers
Remarketing is an approach of marketing where we target the audience who have previously visited your website. It also includes the audience who performed any action on your website. With remarketing ads, we run ads on different websites to the same user pushing your brand’s way back into the minds of your audience, giving you a second chance with them. Our experts, at Megistron Media, are pioneers in using remarketing to drive the audience to take the intended action. Data is at the core of everything we do. We design our remarketing strategy based on insights to perfect ads and devise meaningful journeys that are tailored to that specific audience persona. We provide complete remarketing services to help our clients spend money wisely on users that are likely to convert.
How we perform remarketing
Audience list creation
The first step to set up a remarketing campaign will be creating the audience list. It is necessary to focus on the type of audience we want to target for our campaign. With the help of Google, we keep track of the various activities of these audiences on your website. The idea is to get these visitors converted into customers. So, these audiences would be targeted for showing your relevant ads. We can target different types of audiences, depending on the goal of the campaign. These could be your website visitors, customers, people searching for similar products, etc.
Selection of campaign
Remarketing is done by using text, image, or video ads. It’s up to you to decide which one fulfils your purpose. People generally choose display ads over text ads. The reason is that they look more captivating. Once this decision is made, we initiate the process of ad creation. Whether it is text or display ads, it must look appealing to the viewers. An attractive ad is more likely to be clicked. Our experts focus on creating relevant and stylish ads for this purpose. They make sure to include all the important features of your products and services in the ads. This increases the relevancy of your ads.
Monitoring & optimization
Perfection demands consistency. For running a successful remarketing campaign, it is necessary to monitor the performance of your ads. Don’t worry, our team is here to provide regular monitoring to make sure these ads perform well. They ensure the proper working of ads on various devices. Suitable changes are made to optimize the performance of these ads. We constantly review and analyze campaign performance to boost your ROI. Optimization is of great importance to get the best results from campaigns. Our team understands this fact and works to get the best ROI for your business.
Our key strategies
Targeting website visitors & using bid strategies
The basic way of remarketing is reaching the audience that has visited your site in the past. We will help you to reconnect with these visitors by using different bid strategies to maximize conversion. If this initial tweak in the bids of the remarketing campaign performs well, then we can consider raising the bid in order to reach more potential customers which in turn improves your ROI & Ad’s position.
Re-engage visitors with shopping carts
While making a purchase, people place products in shopping carts without completing the purchasing process, this is known as cart abandonment. These types of customers are close enough to make the buying decision. We pinpoint the areas of the buyer's journey where key decisions are made reintroduce your products and services through remarketing to sway them into making a purchase. To reach this type of audience, we create a proper remarketing list. Hence, re-engaging the visitors.
Use responsive ads
The best thing about responsive ads is that they automatically adjust with their size, appearance, etc. These ads save you time and reduce your workload so that you can manage ad portfolios with ad groups & campaigns. With this, you will be able to dedicate more time to the performance & improvement of the campaign. Responsive Ads also make sure that the best ad format is shown across the various ad spaces.
Widen your location & language targeting
As remarketing helps in reaching to customers, your Ads would be shown to them whenever they are on the web. With location targeting, we make sure that we are serving those customers who are in the targeting region. The visitors may be multi-lingual, and they can access your website from anywhere around the world. So it’s highly imperative that you are targeting most of the languages in your campaign.
Why remarketing?
Ways to optimize
Ad testing
We design remarketing ads similar to other ads, i.e., by keeping the audience in mind. As in this case, the users are already familiar with your brand, and you only need to bring them back to your website. We test different types of remarketing ads based on your budget and audience goals to increase your traffic and conversion.
Avoid repetitive questions
To avoid a bad reputation, don’t bombard your audience with repetitive questions, rather provide the new information. Keeping your converted client on a remarketing campaign without upgrading them is terrible. So it’s essential to know about your customers & always update them with new content. We make sure that your customers know that you value their time.
Update ad copies for higher CTR
If you want your ad to perform well & achieve better CTR, then it’s essential to know how your ads are performing. Though getting creative in updating the Ad copies is worth fitting with the buyer’s needs, fresh ad copies will grab the attention of users, which will further improve your CTR. The expected outcome will be lucrative for the benefit of your website.
Is remarketing cost effective?
Yes of course! Remarketing is budget-friendly. High performance remarketing campaign can be created easily at efficient pricing. The cost of Remarketing is worth for the growth of your website. Just like PPC search campaigns, in remarketing you need to pay when someone clicks on your ad. We will help you in creating a highly targeted and profitable campaign that will reach the relevant audience. We extend reliable remarketing services that will bring back the lost customers and increase your conversions, ROI and generate brand awareness. Remarketing your ads not only saves the cost but also helps in making a profit.
Looking for digital marketing services? Let’s have a quick discussion on it.
We are a Remarketing service provider. Every project and client that we work with is our priority. Tell us about your project goals, budget, and timeline, and we’ll plan our strategies around it. We will help you gain a broader online reach, and our experts are available to guide you through every stage of the online marketing process.
If you want information on our project handling techniques or are interested in learning more about us, leave us a message or drop an e-mail with your queries, and we will get back to you within a business day.