Boost paid media performance with PPC audit
Take concrete optimization steps based on a comprehensive analysis
PPC audit services
PPC campaigns involve money and if you're not in touch with how every campaign, ad group, keyword, etc. is performing, you very well could throw your money down the gutter! PPC can drive great results in a short span of time, catapulting your brand to where you want to be. PPC audit means taking a deep dive into your PPC account to detect such areas that require improvement and optimization. We understand that PPC is a complex channel and the challenges it brings can be peculiar and complicated for a layman to bust. This is where we come to the front. Our PPC experts at Megistron Media will examine your campaign from a microscopic view to ensure your efforts are driving maximum results. Our pay-per-click audit report will contain an invaluable insights on how to optimize the campaign to improve quality of clicks and increase conversions across different channels. The ultimate goal of this audit is to get the most out of your budget and boost conversions, thus maximizing ROI.
Uncertain performance
Maybe you've noticed a sudden change in your PPC campaign performance, perhaps the results you used to achieve seem to have altered somehow. There are numerous reasons why this could happen. Maybe it's human error or a shift in the audience's search intent, etc. There are plenty of reasons why your PPC campaign could be delivering obscure results. Our PPC audit services can help you uncover this mystery.
Competitive market
If you're competing against big businesses and brands that can afford to spend a fortune on PPC advertising and as a result, you have to up your bids every quarter to maintain your CTR, then it's time that you get professional help. Our pay-per-click audit services can help your business. We will find innovative ways to surpass your competitors in the existing budget all the while putting a cap on your spend.
Complex campaign
Did you start small but with booming results started adding more parts to the campaign? Is your PPC ad campaign has become huge that the number of people involved in it is spiraling out of control? Has your budget gotten bigger and more difficult to manage? If your answer to any of the questions is yes, then your campaign is in dire need of an audit. We ensure your campaign is operating at full capacity.
Need fresh perspective
If you're running your own PPC campaign in-house then chances are that you will hit a point when you run out of creativity. You may start noticing unsolvable big and small problems. This is a sign that you need a fresh perspective, someone who can drive your campaign to the same destination but using a different route. Our PPC audit services will breathe an air of fresh ideas and get the creative juices flowing.
Our PPC audit services catalogue
Step-by-step execution of PPC audit
Goal assessment
The first step while performing a PPC audit is an assessment of the campaign goals. We prioritize business goals, as the audit would aim to maximize the required output of the campaign. The various goals could be getting conversions, lead generation, e-mail signups, newsletter subscription, etc. Based on the required campaign goal, the KPIs are analyzed for the audit process.
Overall account analysis
Once the goal is decided, we dive into the account to ascertain the issues and errors. From keywords to ad copies, everything is critically analyzed to discern the problematic factors and amend them. Performing and non-performing keywords, bid strategy, ad extensions, landing pages, etc. are checked to ensure the proper working of the campaign. The issues found anywhere are highlighted in the audit report.
Campaign setting analysis
The campaign setting is a very important section for analysis. Our PPC experts make sure to check the targeted locations, which are giving best and least output. The ad scheduling is checked to determine the time of the day and week when ads perform best. This is done so that you can know about the performing days and devices for getting the best ROAS.
Audit report creation
The next step in the PPC audit process is audit report creation. After analyzing the account, final results are framed in the form of an audit report. It contains all the aspects of improvement on important parameters of account & campaign including keyword performance, ad copies, search terms, ad scheduling, location targeting, etc. We present a detailed description with added screenshots for the better understanding.
Implementation
Once the audit report is created, the last step in our process is the implementation of suggestions and recommendations. Once we create a framework of areas that need improvement, our PPC expert team can help execute and complete the updates with your inputs at every stage. Our team can work in tandem with your in-house team as a PPC support team or we can take complete charge and make adjustments to your PPC campaign as and when asked.
Why Megistron Media?
Google certified team
Our team comprises Google-certified PPC experts and these are the ones who would be performing the audit. This means pay-per-click audit will be tended by an experienced specialist, thus guaranteeing concise report with actionable insights and a recommended plan of action.
Transparency
We maintain transparency in our services by documenting everything we've learned through our audit into a comprehensive report. Don’t hesitate from asking too many questions. We aim to help you make sound decisions that align with your business goals.
ROI driven
In the process of conducting the audit, our PPC experts look at such metrics that can aid the campaign performance for positive impact. In the end, you'll come away with intelligence that will help improve the ROI across different paid channels.
Jargon free reporting
The PPC Audit report will be created and written in simple and comprehensive English that will be easy to follow for anyone. Our specialist will be more than willing to guide you through all the terminologies and further steps to take.
Reasonable pricing
Our pricing is based primarily on the size of your account or campaign. Thus, we provide tailor-made plans for small, medium and large businesses. At Megistron Media, we focus on providing high-quality work at cost-effective prices.
Customer support
We provide a 24x7 customer support system, wherein if you have an issue, we will get back to you with effective solutions right away. We strive to stay connected with our clients to render prompt assistance as and when required.
Looking for digital marketing services? Let’s have a quick discussion on it.
We are a PPC Auditing service provider. Every project and client that we work with is our priority. Tell us about your project goals, budget, and timeline and we’ll plan our strategies around it. We will help you gain a wider online reach and our experts are available to you as per your needs.
If you want to gather information regarding our project handling technique and how our tasks are performed here? Just leave a message or simply drop us an e-mail with all your queries and we will respond you back within 1 business day.