Conversions tracking via Google Ads or Google Analytics is tricky as you can get different results for same conversion type. Click to learn more.
Ultimate guide to new vs returning visits segment
Google ads have introduced a remarkable feature in analytics which helps you identify “new vs returning” visitors. Users who have visited your web site “first time” are called new visitors. While, returning visitors are those who have visited your web site earlier and revisited it again. Visit our blog to know more.