Conversions tracking via Google Ads or Google Analytics is tricky as you can get different results for same conversion type. Click to learn more.
Common Google Ads mistakes ruining your campaign
If you’re just starting your journey to run a Google Ads campaign, be wary of the pitfall of fatal mistakes that can ruin the success of your campaign.
How SEO and PPC are different
In digital marketing, there’s always a question looming around SEO and PPC and which is better. Read further to find out what they are & how they are different from each other.
Ultimate guide to in-market audiences for search
In-market audiences are those who are actively searching for products/services that may be similar to the ones you are offering. Visit our blog to know more.