There are different types and genres of content being created every day. To make a content worth reading for the audience, you need to make sure that it is visible on the Google search engine result page. Now a days, content with ‘how to’ headline is working really well. The traffic on such type of content is higher compared to other piece of content. It not only helps the user but also creates greater interest. For e.g. ‘How to run a successful Google Ads campaign’ will have chances of more views than a guide written on the same topic.
Now a question arises on that How can you create ‘How to’ content? Here are few tips for creating a content which can be helpful for the users who read it:
1. Research the competitors: You need to find out how the competitors are working on the topic concerned. The way they are writing about that particular topic can give you sufficient hints to go ahead with yours. There are numerous third party tools which can be used for this purpose. It is not necessary to write in a similar fashion, you must have your own style of writing. Always keep simplicity in the content when you start, you can provide in-depth details afterwards.
2. Design a format: The format should be as such that it is helpful for the user. If you already know the audience, then try to create content which makes them interested. Adding images and videos can be helpful as the content becomes more engaging due to it. Slowly, you will get to know what exactly works for the audience. A long piece of content should be divided into separate sections. Every section should be different from the other one as it provides a better reading experience.
3. Word count: This can be a bit tricky. While writing, one doesn’t know the actual words that would be needed to make the article or blog complete. If you are unnecessary increasing the word limit just for the sake of it, then it can be troublesome. Being too short or too long is not good when you are creating a piece of content. Try to give sufficient information but don’t be predictive or repetitive. Editing comes in handy here as the wrong words get omitted quickly. Also, it is essential to re-assess the content every now and then. This will help in improving the word limit present in every section.
4. Explain every aspect: If the content is based on ‘how to’ then it doesn’t necessarily mean that you need to explain only that. You also need to tell on why this article is useful for the audience. Sometime users have the urge to know more. Extra information helps in creating a better sense of understanding about the subject. It also makes the piece of content reach wider range of people as it contains complete knowledge related to the subject matter.
5. Describe in-depth details: In general, users are more or so knowing what are fundamentals of a particular topic. Don’t lay extra emphasis on the fundamental part. Make sure that some extensive knowledge is given to the reader. You need to explain the other factors and components in detail. Try to provide every possible detail.
6. Be precise: When creating a content which is helpful for the audience, you need to give accurate knowledge on it. There are certain things which should be in a certain manner and no other way should be used for describing it. The ultimate aim of the content should be to help the user in the utmost easier manner.
7. Think like a reader: Well, writing content for many has been a bit of hardship because they write like a writer and never think like a reader. In this new age of ‘How to’ content, reader’s opinion matters a lot. Just writing a piece of content and not worrying about the impact of it can cost you. So, keep the needs of the audience in mind and write with a free flow. After every sentence, think how it will be perceived by the reader and write accordingly.
8. Unique features: In order to stand out from other’s, you should be having something unique. With so many people publishing content, you need to be adding in your own experiences and a different perspective should be given as per the content. Well, in order to be unique you can also insert some examples and create infographics to illustrate the same.
9. Insert creative image: In order to describe each and every step, a simple image won’t catch the attention as compared to a one with a lot of creativity. There are lots of applications which can help you create an interesting image which can make the user glued to the screen.
10. Curate content: It involves curating content which not only helps the users but it provides them an opinion about a particular topic. It is of great help when an opinion is inserted inside a piece of ‘how to’ content. The reader gets a bit of opinion on how the processes related to content going to work eventually.
11. Proper conclusion: In order to conclude a topic, a full summary of the overall topic should be given with accurate information related to the usage of the functions mentioned in the piece of content. It can also be that the content should be properly done.
12. Grammar errors: This error is quite common when creating any type of content. In order to eliminate such errors, there are many tools which can help in checking the grammar part of the content. You can also use the inbuilt tool of Microsoft word. There are also some online tools which can be utilized for checking the grammar part of the content.
Conclusion:
If you are creating ‘how to’ content, it is crucial to follow a certain pattern. It should be kept in mind that structure of content should be made clear and there should be no confusion regarding it. The content should then be created step wise in a logical order. Appropriate examples should be inserted in every step mentioned in the content.
Just keep a different approach and create an amazing piece of ‘how to’ content. A researched content always goes along well and catches the eye of the user. So, do proper research first and then move ahead.