Digital analytics services – gain customer data
Digital analytics is one of the most powerful digital marketing tools. It plays a pivotal role in analyzing customer behavior. Digital analytics is used to collect, measure and analyze data, create custom reports and perform site monitoring. The data derived from digital analytics is used to enhance and modify current operations to provide a better online experience to its clients as well as potential customers. Digital analytics provide intelligent and actionable insights to streamline and improve marketing efforts. At Megistron Media, our certified professionals collect data from the best analytics tools that are available, for example, Google Analytics, Adobe SiteCatalyst and Webtrends, to help you in achieving better results and get the most out of your budget.
How analytics can be helpful?
Traffic sources
Digital Analytics can be a nifty source to monitor the web traffic. We will help you to identify the traffic channel from where the web traffic is coming. Are they from direct search, paid search, social media or is it referral traffic? Our analytics expert, at Megistron Media, observes & segment these data to provide analytical insights & recommend changes accordingly. Upon implementation, these changes will result in driving high traffic to the website which, in turn, will result in augmented brand awareness.
Website SEO
Digital Analytics is swelled with valuable insights that can be used to surveil and improve website SEO. You can get a clear understanding of user experience & how visitors show interest on the website. Every aspect of website SEO like page speed, content optimization, keyword tracking, mobile friendliness and much more can be monitored through digital analytics. At Megistron Media, we go beyond data collection by using the insights to implement duly changes to improve the website SEO.
Visitors info
Visitors information can be easily interpreted & assessed through digital analytics. With the help of Digital Analytics, you can gather data related to audience/visitors' that can give you crucial insights such as age, gender and their interest. Understanding visitors’ behavior & demographic insights are helpful while performing customer segmentation. Thereafter, we will target those audiences on the basis of age group, gender-wise, interest, etc. which will further help in gaining high traffic to the website.
Content analysis
Content is king. A well-written content on a website draws visitors’ attention and helps in building brand awareness. Digital analytics helps in the assessment of the value of content. By closely monitoring different metrics such as bounce rate, how many times the content was viewed, for how long it was viewed, we can draw a conclusion as to what is working for the website and optimize the content accordingly. Our content team and our analytics expert work together for the content optimization of our clients’ website & suggest them necessary changes.
Increase sales
If a website’s primary goal is to increase sale, then digital analytics comes in handy. It improves the chance of driving sales results by providing insights such as what’s working on the website and where are the missed opportunities. We, at Megistron Media, make use of data gathered from digital analytics to identify the top performers on the website and analyse the sales trends so that we could prioritize them and fill in the gaps where needed. We use analytics to define a strategy targeted to make more informed decisions and generate better sales results.
Bounce rate
Rising bounce rate, i.e. the percentage of visitors who leave the site after landing on the website, can be upsetting for a business. You need to analyze the factors which are responsible for such an unfavorable metric. Either you have not targeted the relevant demography and location or it may be due to irrelevant marketing approach. We look at the bounce rate in a wider context as it's important in establishing where the problem lies. We will work for the enhancement of user experience which will compel visitors to spend more time on the website and ultimately slash down the bounce rate.
Analytics tools
Performing analysis is not as easy as it looks. Apart from the expert approach, it also requires a tool that can make it simpler to perform the task. There are plenty of digital analytics tools available in the market which are paid as well as free to use. But the one which is widely trusted by every expert alike is Google Analytics. It comes with easy documentation for both implementation & configuration. It helps in tracking website-related activities & you can create customized reports easily as it comes with drag & drop interface. Analytics give you clear insights into important web-based activities, i.e. session, traffic, ranking, etc. Apart from the Google Analytics tool, the other trusted tools are Adobe Analytics(Site Catalyst), Kiss Metrics, Open Web Analytics & Crazy Egg. These tools are preferred because they give accurate results which are sort-after by the companies.
Things we do in analytics
Data collection
This process is to collect data which are related to the activities performed on any website in a certain period. The data collected will comprise of site traffic, new visitors, visitors’ referrals, bounce rate, average time on page, keywords metrics & other insights. Data collection helps in the assessment & understanding of site traffic, whether it increased or decreased in comparison to the past duration of time. Besides that, it also helps in understanding the audience behavior. In short, data collection helps in making rational and calculated decision.
Data analysis
Data analysis requires transforming & mining of data which is gathered from digital analytics. This, in turn, helps in attaining actionable insights which can be further used to provide a relevant solution like how to get more traffic, conversions, ranking, etc. Without analyzing the data, you won’t be able to understand the issues pertaining to the website. At Megistron Media, data analysis is conducted by segmenting the whole data into individual components for the better understanding of our experts which eventually helps in delivering simpler report.
Data interpretation
Data Interpretation is important to improve the website's user experience. This will also help in the improvement of other digital campaign performance. Interpretation is a lengthy and complex process, which requires an expert approach. This is where it is ensured that you get the best insights for improving the website performance. Experts working here can interpret every type of stats & give you detailed reports with charts & graphs. The detailed reports will help you to understand areas where more efforts can be given to get huge returns.
What makes us budget friendly?
We have customized budget plans that suit all size of businesses. Here, we focus on quality at a pocket-friendly budget and to satisfy our clients with our services. Upon comparing our package with other providers, you will realize that we are the right choice in regards to the cost and quality that we provide. Our charges are transparent at each corner. Digital analytics requires proper monitoring at the adept level. Experts can help you in boosting website metrics while also keep you ahead of your competitors. At Megistron Media, our experts provide you complete digital analytics solution & all this comes at a reasonable pricing.
Why choose us?
Looking for digital marketing services? Let’s have a quick discussion on it.
We are a Digital Analytics service provider. Every project and client that we work with is our priority. Tell us about your project goals, budget, and timeline, and we’ll plan our strategies around it. We will help you gain a broader online reach, and our experts are available to guide you through every stage of the online marketing process.
If you want information on our project handling techniques or are interested in learning more about us, leave us a message or drop an e-mail with your queries, and we will get back to you within a business day.